We want your vehicle! Get the best value for your trade-in!

Auto Icon
423 East 29th St,
Houston, TX 77008

(281) 919-4000


Ron Carlson/ 2011 Nissan

Roger got the deal we needed. Time took longer than expected but well worth it. very satisfied customer.

Garrick Haug/ 2007 G2500/ nice van good price

Had a great experience w/the purchase of this vehicle. Fast & Easy

Happy Buyer!

 from Katy,TX | 

Thanks guys, I love my 2008 Suburban. You will see me again.

Great van, great deal, perfect transaction!

 from Austin, Tx | 

Had a great deal with Auto icon! I will do business again!

My dream car!

 from San Antonio,TX | 

I finally found my dream car @ Auto Icon in Houston. I was looking for a used diesel Mercedes, and I found it here. We made the deal over the phone and I couldn't be happier.

Hard to Find But Found It Here.

 from Beach City, Tx. | 

Looked for 6 months for one type of vehicle. All are up North, not here. It wasn't the color or options wanted but the price was way below what I thought I would have to spend. Cramped parking but the quality of vehicles takes care of that issue, no junk cars here. Talked to one of the employees and he had nothing but positives to say about the owners. Bought and sold cars myself for 30+ yrs and know a good deal when I see one. Not only do I recommend this establishment but will purchase again in the future.

we are sold on auto icon

 from Spring, TX | 

We got the best.deal in town.

Loved doing business with Auto Icon!!!

 from Mountain Home, Arkansas | 

My husband and I came to Texas for my husband's work. We had been searching for a certain vehicle back home for a good solid month. Once we got to Texas we began our search down here for the same vehicle. Looked at 3-4 different lots in town and the vehicles were extremely scratched or nasty on the inside and they still wanted an arm and a leg for the vehicle. I happened to find auto icon on the internet and found out they had "the" vehicle I had been searching so hard for. I went down the next day to look it over and immediately knew I wanted it. The car had been cleaned very well on the outside as well as the inside. I was impressed to say the least. Considering the other vehicles I had found were nowhere as nice as this vehicle. To top it all off he wasn't trying to make all kinds of money off of the vehicle either. It was very reasonably priced compared to the others. Once I decided to buy it we went the next day to officially make it mine. The over all process was rather easy. What I appreciated the most is how nice and down to earth our salesman (Roger) was. He wasn't uptight or unsociable like many other salesman I have met. To make a long story short. I have nothing but good things to say about Auto Icon. I love my car and very pleased with their services. Highly reccomend!

pleasant experience

 from Houston,TX | 

Saw many cars around town but couldn't get the deal that we wanted. We landed here and had a pleasant experience . Full tank of gas was nice . We got a fair deal on a Cobalt.

Highly recommended

 from League City, TX | 
We were looking for a minivan and we found a beautiful white Toyota Sienna at this dealership. The listed price was very good and what's more, they were willing to negotiate, so I feel like we got a very good deal on the car. Everyone was extremely helpful during the entire process. When I first arrived to look at the car, Mike was very kind to ride with me during the test drive since I did not know the area and answered all my questions. He also provided me with both a Carfax and an Autocheck. Roger (the owner) made the buying process very easy. The car was ready to go with the plates and inspection and registration stickers the day after I paid for it. The whole process went very smoothly. We are happy with our Sienna and would buy here again. Highly recommended!

clean cars

 from houston tx | 


Fast and Courteous

 from Houston, TX | 

My wife and I went here to look at a car for our daughter. Buying process took less than 30 minutes and we received her registration within 3 days after the purchase. NIce Dealer

Fine Quality Cars & Outstanding Customer Service

 from Houston, TX | 

Roger is a friendly and professional sales representative. I appreciated the time he took to inform me of a used car's history. The used vehicles here are in top notch condition and like new. I bought a clean 2010 for a great price. And knowing that the previous owner took excellent care of this car, made my buying experience very comfortable. Thank you again Roger

Best buying experience ever!

 from Cypress, TX | 

From the first phone call to the time I signed, Roger was a true professional and very informative about the car. He was honest and straight forward and I will be back again!

2003 BMW 325 Sale

  from Houston TX | 

I had a great plesure working with Roger in getting the vehicle I wanted to buy for my daugther. The vehicle is clean and the powertain was in great working condition. The process was very comfortable and the price was what I wanted to pay for the vehicle. I strongly suggest going to Auto Icon for your next vehicle purchase. Thank you Roger, David K

Purchase of Lexus RX350

 from Houston, Texas | 

I had a excellent experience dealing with Rodger. He and his associates where very professional and knowledgeable. I would recommend them to anyone buying or selling a car.

2006 Volvo V70

 from Arlington , TX | 

I traded my Mitsubishi Galant for a Volvo V70. . It was an easy deal and I left happy. I also purchased an extended warranty for my car.


 from Houston, Texas | 

Where do i start... Roger and Auto Icon has truly changed my vision in car dealerships... From the first steps into his facility you really feel welcome. You don't get this anxious sales man that wants to hunt you down like a shark.. Instead you get roger a down to earth honest man. He tells me he will take care of me, and thats exactly what he does! From start to finish. He is fair and honest with his business like many more dealerships should be. And helped me out when i was in need of a car, in a bad situation he did not judge and still helped me out with the same respect! I truly RECOMMEND THIS PLACE TO EVERYONE!! For all your car needs they have a great selection of vehicles. I bought a 2006 ford explorer

Easy as pie!

 from Katy, texas | 

Roger was exceptional to deal with. He made the process so quick and hassle free. I will surely be back to buy the next vehicle! Customer for life!

We saved thousnds on our Cadillac

 from San Diego, CA | 

We live in California and decided to shop for a Hybrid Cadillac. Our options were limited here and the dealers didn't want to work with us. I found a clean used Escalade on this lot in Texas and bought it on the spot. After I paid for the truck, Roger helped me locate a shipping company and I had my Cadillac in 8 days. Love my truck!

Fantastic buying experience

 from Houston, Texas | 

I just moved to Houston recently and knew very little about how to purchase a car in the United States. After visiting several dealership and private sellers, I happened upon Auto Icon, and am very happy that I did. After speaking with Roger for about 5 minutes, I could tell that this dealership was different from all the others. Roger understood the fact that I was new to the country and took the time, on several occasions, to sit down with me and explain the buying/selling process here. He even took time out of his schedule to go through my insurance plan and explain to me the intricacies of it. He was extremely helpful and was not pushy in any way whatsoever. In my opinion, this family owned business operates with complete transparency. They only sell quality vehicles that are inspected thoroughly. They are willing to show you every bit of history on the car, including the car title (some dealerships do not do this). He allowed me to take the car for inspection and even agreed to give me back my deposit if the inspection was successful and I simply decided to change my mind. All in all, I could not have asked for a better buying experience. Being new to U.S., I am happy that I found a dealer who cared more about me than he did the sale. I will be recommending Auto Icon to any one I know who is looking for a car. If my own mother moved here, I'd be sending her to Roger. A++

Infiniti FX35

  from League City, TX | 

The cars are clean and the customer service was great.

Bying a car

 from Houston,TX | 

Our dealer was so helpful and all buying process went smoothly. I recommend everyone to visit them to sell/buy cars. Great deal :)


 from HOUSTON | 

The dealer was very informative and thorough in explaining the information about the car. The buying process was easy.


 from Baytown,TX | 

Roger did an outstanding job getting us the car we wanted at a great price! I'd recommend Auto Icon to anyone.

2010 Mercury Mariner

 from Humble, TX | 

Great friendly people. Originally came about six months ago did not buy but came back straight here when ready to.

2010 Toyota Prius

 from Call, TX | 

5 Star dealer located in Houston, TX . Purchased a 2010 Toyota Prius Hybrid from this dealer .

Great Service

  from Livingston, TX | 

Roger was a great help. He answered all of our questions and was very patient+ thorough. We appreciate the good service.

2011 Santa Fe

 from Houston,TX | 

The salesman was so helpful and he worked hard to get me a good deal. I am glad I came here as my first place and I have done it.

High Quality 2011 Cadillac SRX

 from Austin, TX | 

The car was of high quality and great price. The service was quick and open. Highly recommend this dealer.

2011 Mitsubishi

 from Houston,TX | 

Roger went above & beyond to ensure that I would drive away in a car I loved. I was able to purchase my ideal car at an amazing rate. I cannot say as many good things about how hard he worked. Roger is the 1st time buyers dream.

Best Experience Ever

 from Houston,TX | 

I've bought 5 cars @ traditional big car dealerships. This was my daughter's 1st car purchase. Roger respected her, dealt honestly, got her financed @ great rate, worked late & I've never had a better experience@ any dealership anywhere. Finally a car dealer that treats women right! Highly recommend!


 from Houston,TX | 

Roger was great to work with I would recommend this dealer.

2012 Cadillac

 from Houston,TX | 

Looking for a car to replace my car from an auto accident. The salesman was great and professional . Great selection of cars. Very pleased.

Happy 2011 Escape Owner!

 from Humble, TX | 

My husband and I recently relocated to the area and needed a new car. Roger was extremely helpful and the car buying experience was a breeze! Will definitely be back when my husband needs a new car!

2012 Toyota

 from The woodlands, TX | 

Short note to say thanks! Sincerely appreciate you helping my son Josh find the right truck! You will always be the first guy I call when I need a vehicle. Kind Regards,

"Dealer of the year"

 from The Woodlands, TX | 

I have been looking to buy a car for several months. Searching through all the internet sites, called & left messages, emailed, even went to look at some. Always came away with 'well, it was OK-but not sure......... kind of feeling' and never heard from them again. Fortunately , I came across AUTO ICON-- they had a great car at a really great price, I called-- someone actually answered- said the car had been sold. Then, said he had more coming in a few days and he will call me. Wow..... he did! We ( really he did all the work) worked out all the details, put the numbers together, and gave me a great deal. I've never had anyone sell me something and yet be concerned about my side of the deal and wanted to make sure it was " right" for me.

2012 Cadillac SRX

 from Kyle, TX | 

2012 Cadillac ( SRX ) Fast and simple. Roger was flexible and efficient.

2010 VW Jetta TDI

 from SPRING, TX | 

Good Power - Good Vehicle- Great Experience. Bought 2010 VW Jetta.

Great car buying experiance!

 from Houston,TX | 

Thank you Roger for your hard work to get this done! Painless and accommodating. Thank you!

Great car buying experiance

  from Dallas , TX | 

Very easy + fast. Roger was informative and not pushy. Overall very happy.

2011 Ford Fusion SE

  from Texas City, TX | 

Roger is extremely helpful. I plan to return. I give him a 10 out of 10. I recommend him and auto Icon.

Great Customer Service

 from College Station, TX | 

Great Customer Service. Bought 2011 Ford Escape, 4WD


 from Angleton, TX | 

Very professional, excellent experience. Definitely willing to share experience with fellow family members or friends. High marks on service.

New car purchase

 from Houston,TX | 

2012 Cadillac SRX. Great customer service + great deal! Thanks

2011 Dodge Caliber

  from Houston,TX | 

The whole process was very simple, low pressure and a good deal. Thanks Roger!

2011 Subaru Outback LTD

  from Capitan, NM | 

Roger was exceptional in all ways from start to finish. A real treat to deal with!!!

2011 Ford Flex

 from Cypress, TX | 

Website was easy to navigate. Relaxed easy transaction. Buying experience was wonderful. Great customer service. Roger was extremely helpful & nice. Non-pushy seller!

2006 Subaru LL Bean

 from Humble, TX | 

Great service ! Roger is very accommodating and willing to help. The car selection is excellent. Purchased a 2006 Subaru Wagon AWD.

2012 Calillac SRX Luxury Pkg!

 from Houston, TX | 

The buying process was the easiest ever. I'll be sending all my family and friends here.

Enjoying The Journey

 from Harlingen, TX | 

The experience was one of a kind. After the first dealership drama, Roger got the deal done. His experience in the industry & great customer service made the process go smoothly. We would recommend him and the dealership to everyone we know.

2008 Chevy Subarbun LTZ

 from Mineral Wells, TX | 

Great customer service. Roger was very accommodating and pleasant to do business with.

Lexus Purchase

 from Houston,TX | 

Great dealer + service. Great customer service and helpful. In and out of dealership in an hour and love my car!

Chruch Van

 from Houston,TX | 

Great vehicle, cleaned well, pleasant to work with. Would definitely do business again in the future.


  from Beaumont, Tx | 

Mr. Roger is the best!! Purchased a used 2007 Aspen Limited.

Hummer H2

 from Corpus Christi, TX | 

Love this Hummer, I'm so glad I came here first. Would have missed out on a great H2 if I had gone somewhere else first.

Shopping for used car

 from Houston, TX | 
I bought a car from one of the big ford places. My experience was ok. It took days. The people were very nice, but at Auto Icon in less than 2 hrs. they took excellent care of us. Their answers were direct and complete.

2010 FORD F250 SD

 from HOUSTON,TX | 

Easy Car Buying - 2013 Mini Conv. S

 from Corpus Christi, TX | 
We drove to Houston from Corpus Christi to buy this car. The dealer had exactly what we wanted and did the paperwork before we arrived. What in the past has been a 3-4 hour process took only 1/2 an hour. Wonderful service.

2004 Jeep Wrangler

 from Houston, TX | 
Buying a new car was very easy. 2004 Jeep Wrangler Rubicon.

2010 VW Jetta TDI

Roger was my sales rep from the beginning to the end. He made everything easy/simple and I got the car I wanted at the price I wanted. Best buying experience hands down.
 from Lake Jackson, TX | 

Honest & sincere customer service.

 from Clearlake, TX | 
Honest- No hassle! Great customer service! I would definitely recommend buying a car from this place. I will come back again in the future for other vehicles.

09 VW Jetta Wgn

 from Baten Rouge, LA | 
This was exactly what I've been looking for- for a long time. It was a great price for an excellent car. I felt that all of the cars on their lot have been well-taken care of, and any would be safe, reliable choice. Very friendly , straight-forward and service-oriented.

2010 Ford Fusion

 from Houston, TX | 
Great customer service- Roger is very professional and takes care of his customers. very content with the buying process. 



2011 Ford Ranger XL

 from Houston, TX | 
The vehicle we purchased was nicely listed online, the salesman ( Roger ) was very helpful, and helped to make our transaction go smoothly and quickly. We will defiantly purchase from Auto icon again. Thanks

2003 Hummer H2

 from Humble, TX | 
Very honest and straight forward. All questions answered before asked. I would buy from you again.


 from Tomball, TX | 
Easy to work with, down to the point. Best experience of my life.

2007 DTS

Got what I wanted and great first time buyer financing by this dealer. All others told me I needed a co-signer but they got me approved on my own. Thank you